ADVERTISING, ECONOMY AND SOCIETIES IN AFRICA:

Verfügbarkeit:
Auf Lager.
Artikelnummer:
1067586
  • Produktbeschreibung

    ADVERTISING, ECONOMY AND SOCIETIES IN AFRICA:

    Advertising, an essential aspect of communication, drives not only the economy of a nation, but also affects the society tremendously.The book examines the impact of economic adjustment programs on the advertising industry as it relates to advertising creativity,agency management, employees job satisfaction, ethical standards, media planning, and local advertising agencies foreign alignment. This fifteen chapter book covers both theory and practice of Advertising in Nigeria. It is rich in empirical data which are related to advertising, the economy and society. The book will be useful not only to scholars in Communication, but also the scholars in the field of Economics and Sociology, marketing and related fields.
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    VDM Verlag Dr. Müller
    ISBN / EAN
    9783639293845
  • Sie könnten auch an folgenden Produkten interessiert sein

    Art.Nr. 1901328

    Dolata:Compliance contra Wirtschaftskri

    44,99
    Art.Nr. 1766308

    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

    10,30
  • 0 Kundenmeinungen

    Schreiben Sie selbst eine Rezension

    Ihre Meinung interessiert uns – und hilft anderen Kunden bei der Auswahl.

    Wenn Sie dieses Eingabefeld sehen sollten, lassen Sie es leer!