Public relations' role in multi-sector partnerships for social good

Autor:
Verfügbarkeit:
nur noch 3 lieferbar
Artikelnummer:
1147378
  • Produktbeschreibung

    Public relations' role in multi-sector partnerships for social good

    Challenges abound that require dialogue and honest talk. A global, fast-changing world requires of public relations a holistic approach, which most theories have not provided so far. Specifically, the organization-centric perspective is challenged, and a new approach is required to keep up with the more complex interplays of a globalized setting: the organization as part of society. This sociological perspective on public relations has already gained roots within the European, Latin American, and U.S. post-modern schools of thought that favored a co-creational perspective instead of a management-instrumental approach, in the process positioning public relations as an important agency for required social change. This book is building an argument based on multi-disciplinary research to illustrate the role of public relations in building multi-sector partnerships aimed at tackling systemic social issues. It also works toward breaking the still-existing stereotypes about the often unethical, capitalist-driven public relations practice considered to do little more than contribute towards maintaining the status quo and favoring the powerful in society.
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    LAP Lambert Academic Publishing
    ISBN / EAN
    9783659644993
  • Sie könnten auch an folgenden Produkten interessiert sein

    Art.Nr. 1901328

    Dolata:Compliance contra Wirtschaftskri

    44,99
    Art.Nr. 1766308

    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

    10,30
  • 0 Kundenmeinungen

    Schreiben Sie selbst eine Rezension

    Ihre Meinung interessiert uns – und hilft anderen Kunden bei der Auswahl.