Marketing of two-wheelers in liberalized India

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Auf Lager.
Artikelnummer:
1336022
  • Produktbeschreibung

    Marketing of two-wheelers in liberalized India

    Two-wheeler industry in India has now traveled the change from the seller's market to the buyer's market. The issues like the product mix, target segments, technology level and environment have been discussed. Preferences of aspirant male, aspirant female, experienced male and experienced female as regards type of two-wheeler, service agency and rating of 23 factors are discussed. A comparison of quality of service of three types of service providers is made. Approaches for product development are deliberated at length. Simple tools like dyadic models, feature mapping and evaluation criteria for an objective and systematic selection of dealers were formulated. The qualitative futuristic changes likely to take place will be customer based, manufacturer based, dealer based and environment based.
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    VDM Verlag Dr. Müller
    ISBN / EAN
    9783639361513
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