Digital Marketing

Autor:

Tobias Kollmann Richard Köhler Hermann Diller

Verfügbarkeit:

Auf Lager.

Veröffentlicht am:

06.11.2019

Artikelnummer:

2082931

45,20 €

Versandkosten

Produktbeschreibung

Digital Marketing

Competition on digital networks and the increasing consumer use of online media have long since been forcing companies to consider strategic and operational measures involving online marketing. This textbook (entitled Online Marketing prior to this new edition) deals with the foundations, functions and mechanisms of sales policy tools that use electronic information technologies. This third edition will deal with new forms of social media marketing (e.g. influencer marketing, live stories, messenger marketing) that are emerging from the comprehensive digitization of the economy. However, other developments such as the General Data Protection Regulation (GDPR), user experience, dynamic pricing, predictive analytics and many other topics as well are also considered.
Zusatzinformation

Autor

Tobias Kollmann / Richard Köhler / Hermann Diller

Bindung

Taschenbuch

Verlag

Kohlhammer

ISBN / EAN

9783170370029

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