High Quality Content by WIKIPEDIA articles! SimpleTech is a consumer brand of external hard drives and backup products owned by Fabrik Inc. and designed to integrate hardware, software, and online services to help consumers store, protect, manage, and share digital content. The brand and product line was originally created by Simple Technology, a company founded in 1990, which later changed its name to SimpleTech in 2001. SimpleTech (now STEC) sold the SimpleTech brand and consumer products: flash memory cards, USB flash drives, memory upgrades, and external and portable disk drive storage, to Fabrik in February 2007. Fabrik acquired the SimpleTech?s storage platform to integrate and deliver backup and content management software and web services (FabrikUltimateBackup.com and Joggle.com), allowing consumers to store, access, manage and share their digital content.