The Chinese Auto Industry

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Artikelnummer:
815349
  • Produktbeschreibung

    The Chinese Auto Industry

    Revision with unchanged content. The auto industry is no longer confined to our small corner of the world. China currently has the highest sales-growth in the world s automobile industry. As a major player in global supply chain, China s economic develop ment and change affect operations of many transnational companies around the globe. The automobile industry in China represents an extraordinatry case of industry development. Utilizing the case study method, Professor Doreen McGunagle has allowed for a better understanding of the automobile indus try in China, and answers the question, What is the impact on the Chinese automobile industry of foreign company entry into China? . Professor McGunagle s extensive research, coupled with personal interviews, and her extensive professional experience in the business sector, offer an in te res ting and informative approach to what is currently a subject of great interest to the business community. Professionals in the automobile industry, manage ment consultants, and those involed in the global markets will find a wealth of information in Professor McGunagle s work. Anyone doing research in International Business and Strategic Management will find her book a valuable tool.
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    AV Akademikerverlag
    ISBN / EAN
    9783639409444
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